On Page SEO" Checks That is the biggest part on the audit. It covers how to analyze individual pages in bulk to to discover problems with all the site.
Check for Redirect Chains
What are re-direct chains? A string of numerous re directs from one location to another. Why do re-direct chains issue? Having too many redirects may cause the Googlebot to eventually stop after the chain You shed "link juice" with each redirect. How am I able to check for re-direct chains? Screaming Frog
Duplicate Meta Descriptions
What are duplicate meta-descriptions? When more or two pages have the sam-e content in the meta description Do replicate meta-description issue? It`s better to either have special meta description or no meta-description than to use duplicate meta-description. Each page in your site should have a clearcut message. How am I able to check for meta-description? Screaming Frog Google Search Console
Authorship markup (rel='author' or rel='me')
What's Authorship markup? Shows a wealthy snippet of the author in the SERP. Attributes content on a page or post to your particular writer (i.e. digital signature) Why does authorship mark up matter? Currently authorship mark-up has been suspended by Google; however might take it straight back it in future. If I 've mark up that is Authorship, how can I check? Verify with Google Structured Information Screening tool.
Duplicate Tags
What are duplicate title tags? When at least 2 pages on your site have the same title. Why do duplicate titles issue? You run the chance of research engines passing them over as comparable or duplicate content. Each page on your site should have a clear, distinctive concept. If pages have titles most probably they've similar content which might be better suited to merged to produce one strong and authoritative page using a distinctive title tag. How could I check for duplicate tags? Screaming Frog
Missing Meta Descriptions
What are lacking meta descriptions? When you don`t enter your own meta-description, Google requires what it thinks is the most descriptive element of the content and uses it for the snippet to present users in the SERP. Do meta descriptions matter? While completing the meta-description has become less important to inform the search engines what your page is about, it`s nevertheless a great spot to put in keyword phrases and language that can elicit a click from the user. You miss out the the opportunity to frame your snippet the way that you simply want it to study, by not filling out the meta-description. How am I able to check the for meta description that is lacking? Screaming Frog > Meta description
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